Vision

To redefine skincare for modern Indian consumers by making it gentle, effective, and joyful—merging age-old fruit remedies with cutting-edge innovation to create products that hydrate, repair, and revive every skin mood.

Mission

To simplify skincare without compromising results. We create clean, science-backed formulations infused with fruit-powered actives that nourish and adapt to the diverse needs of Indian skin. Our goal is to make skincare feel like self-care: playful, purposeful, and never a chore.

About the Brand

Dab & Dew is the next evolution of skincare—a clean, conscious, and contemporary brand born at the intersection of traditional fruit wisdom and modern skincare science. We craft innovative, results-driven formulas designed especially for Indian skin types and climates. Our product philosophy centers around simplicity, safety, and joy, offering skincare that’s as fun to use as it is effective.

Each product is thoughtfully formulated using gentle actives, vibrant fruit extracts, and textures that delight the senses. From our innovative moisturiser with mini globules that melt right into your skin to our skin-mood-matching routines, we’re here to help you glow your way, on your terms. We’re all about making sure your skin feels happy, healthy, and dewy — every single day

Ideation & Founder Story

The idea for Dab & Dew came to life when Riddhi Vasudeva, like many of us, found herself stuck in a skincare rut. Her skin was dry, dull, and let’s be honest, kinda cranky. Today’s extreme weather conditions weren’t doing her any favors, and neither were the shelves full of overly complicated or overly harsh products. She tried a bit of everything. (Sound familiar?)

In a moment of skincare rebellion, Riddhi turned to her roots, fruit-powered DIY remedies she grew up watching her nani swear by. But between kitchen chaos and avocado-stained everything, she realised something: there had to be a simpler way to bring nature’s goodness to our skin.

That’s when Dab & Dew was born. A skincare brand that ditches the drama and delivers the dew – gentle, effective, and made for real Indian skin. Just a dab is enough to bring your skin back to life, no mess required.

Brand Values

• Clean Beauty, Always: No parabens, no sulphates, no harsh chemicals. Only safe, skin-loving ingredients.

• Vegan & Cruelty-Free: Kind to skin, kinder to the planet. Never tested on animals.

• Skin-Mood Based: Our products are crafted to sync with how your skin feels, not just how it looks.

• Playful Yet Purposeful: Skincare should be fun and feel good. Every texture, colour, and scent is thoughtfully curated.

• Made for Indian Skin: Climate-conscious, melanin-friendly, and tested for real-world Indian conditions.

Our Unique Differentiators (USPs)

• Naturally Infused with Calendula Petals: Our toner is enriched with real calendula petals that lend it a natural fragrance and colour—no added dyes or perfumes.

• Skin Mood Philosophy: Products aren’t tied to rigid skin types—they’re tailored to how your skin feels on any given day: dry, dull, tired, or sensitive.

• Fruit-Powered Formulations: We combine the antioxidant-rich benefits of fruits like raspberry, blueberry, avocado, and kakadu plum with skin actives like ceramides, hyaluronic acid, and vitamin E.

• No-Fuss Skincare Routines: Compact, intuitive, and effective—our products are designed to deliver results without overwhelming your shelf or schedule.

• Visual Identity that Pops: Dab & Dew is vibrant, youthful, and joyful, appealing to Gen Z and Millennials who want skincare that looks as good as it feels.

Why We Exist

We exist to make skincare less complicated and more joyful, for every Indian with sensitive, reactive, or simply overwhelmed skin. We believe skincare isn’t just about surface-level glow—it’s about confidence, self-expression, and small moments of care that make you feel like your best self.

Perfect for Indian skin and weather

India’s climate — with its intense heat, high humidity, and pollution — poses unique
challenges for skincare. That’s why Dab & Dew is thoughtfully designed to work in harmony with Indian skin and environment. Our lightweight, non-greasy formulas keep your skin feeling fresh and comfortable even in hot and humid conditions, without clogging pores or causing breakouts.
The range is enriched with ingredients like soothing calendula, antioxidant-rich kakadu plum, and balancing niacinamide, chosen specifically to tackle common concerns such as oiliness, dullness, dryness, sensitivity, and environmental stress. Whether you’re facing sticky humidity or dry indoor air conditioning, Dab & Dew keeps your skin hydrated, calm, and glowing all day long.
Indian skin often faces challenges like pigmentation, uneven tone, and dullness caused by sun exposure and environmental stress. That’s why Dab & Dew incorporates thoughtfully selected ingredients known for their reviving and antioxidant properties. Ingredients like copper peptides, blueberry extract, and willow bark extract work together to even out skin tone, fade pigmentation, and restore a natural, radiant glow — helping your skin look healthy and vibrant every day.
In short, these products are made for real-life Indian skin — effective, gentle, and just right for the climate you live in.